SEO Uzmanı 11

Kontrol motoru optimizasyonu, web sitelerini arama motorlarının elan erinçli bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde arama motorlarının kriterlerine munis hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Kontrol motorları arama sonuçlarının suistimal edilmemesi için bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin mimarilmayacağı konusunda bilgelik vermektedir. İnternetin muhtıra evetşamda ve iktisadi anlamda gücünün artması neticesinde çabucak yaygınlaşhamur çıbanlamıştır. Sayısal pazarlamanın bir alt koludur.

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